Facebook comment moderation is essential for businesses looking to maintain their brand reputation on the platform. Unfortunately, using a profanity filter or manually flagging comments isn’t enough to keep the negative feedback out of your public conversations, and if someone is determined to be toxic, they will find ways around these tools and continue spreading hate speech, spam, and other unwanted content.

How do I get to content moderation on Facebook?

This is why facebook comment moderation should be used in conjunction with other tools, and why a human moderator should be available to handle any situations that fall outside of your automated rules. This way, your team can focus on building engagement and interacting with fans rather than spending time moderating comments, and you can have a dedicated person ready to handle any issues that occur.

In addition to removing spam and other unacceptable comments, you can also hide any posts that don’t meet your criteria. Hiding a post means that it will be hidden from all other users, but will still be visible to the author and your admins. The author will not be notified that their comment has been hidden, and you can unhide any comments they’ve made in the future. You can also delete comments, report them, or ban a user through Agorapulse’s Facebook Page Moderation Tool.

While it may be tempting to simply prevent these negative reviews by hiding them, you should always encourage dissatisfied customers to get in touch with your customer support team through private messages or even publicly in comments. This will show that you’re open to constructive criticism and are willing to resolve any issues that arise.